Email marketing was used to popularize business by sending emails about their products or services to targeted customers. This seems to lose it significance. The conventional email marketing strategies were of no use. Email marketing 2.0 makes use of certain strategies like dynamic content, segmentation, personalized emails etc. This makes email marketing a useful digital marketing tool. You can browse the Internet to learn more about digital marketing 2.0. The site www.bankrate.com helps you with the various digital marketing strategies to be followed.
Email marketing 1.0 lost its popularity due to the useless strategies followed. The article below helps you to understand email marketing 2.0 in detail.
In the early days when email marketing was introduced, bulk email strategy was in practice. Everyone received the same mail irrespective of the need of the customers. This irritated the customers as their inbox was filled with loads of irrelevant mails. Late in 2015 personalisation of mails gained importance in email marketing. Customers started to receive mails based on their interest or need. Thus, email marketing became effective.
There are several billions of people having an email account. So, you need to make use of automation to implement email marketing strategies. Automation can help you to send emails automatically to the targeted customers at the right time. The amount of work involved in selecting the right content, knowing the right time favourable for the customer can be overwhelming, and automation can help you in this regard. Email automation goes hand in hand with email marketing 2.0.
Content Is Important
Email marketing 1.0 made use of emails with contents which were not found to be useful for the customers. A lot of boring same content messages started flooding the inbox of the customers. Thus, email marketing 1.0 lost its popularity among the customers. All though email marketing strategies have been improved the importance given to the content has not changed. Delivering useful and informative content through email has made email marketing 2.0 more effective.
You need to follow the following best practices to strengthen your email marketing strategies so that you can attract new customers towards your business.
You need to keep your content cool. You’re aware that you need to make your email content informative and relevant to your customers. It is also important that your emails entertain them. So, the next time when you get ready with content for your mail check if it’s interesting. Also, make sure that the mails you send engage the readers.
You also need to make your emails personalised which satisfy the individual’s needs and preferences. Personalized mails are the great way to attract new customers towards your business.
You also need to know if the readers are really interested in your emails. You can give them options to control the mails that they receive. Customers can decide the how often they like to receive marketing emails.
Thus, Email marketing 2.0 has made use of various strategies and made this channel rejuvenated and gained popularity in the digital marketing world. The above are the few strategies that have made it possible for email marketing to attract new customers.